Regional Sales Manager Job Vacancy in Zwedru, Liberia – Consumer Goods

Manager
Zwedru
October 19, 2026
Full Time
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Job Description

Position: Regional Sales Manager

Company: Coca-Cola Bottling Company of Liberia

Location: Zwedru, Liberia

Experience: 5+ years in sales management, FMCG preferred

Education: Bachelor’s degree in Business Administration, Marketing, or related field

Employment Type: Full-time

Industry: Consumer Goods

Department: Sales & Marketing

Salary: SSP 2,500,000 – SSP 4,000,000 per month

Vacancies:1

Company Overview

Coca-Cola Bottling Company of Liberia is a leading producer and distributor of beverages in West Africa, operating under the globally recognized Coca-Cola brand. With a commitment to quality, sustainability, and community development, the company has established a strong presence across Liberia, delivering refreshing drinks to consumers in urban and rural markets alike. As part of its growth strategy, the company continuously seeks talented professionals to drive market expansion, enhance brand visibility, and support economic development. This role offers a unique opportunity to contribute to a dynamic organization that values innovation, teamwork, and social responsibility, making it an ideal platform for career advancement in the thriving consumer goods sector of Liberia.

Job Overview

The Regional Sales Manager will lead the sales operations for the Zwedru region, overseeing a team of sales representatives, distributors, and retail partners. This position is responsible for developing and executing sales strategies that increase market share, achieve revenue targets, and strengthen relationships with key accounts. The role requires a deep understanding of the Liberian market, strong analytical skills, and the ability to motivate and coach a diverse sales force. For more information about our company and culture, visit our career portal. This position is a critical component of our mission to bring quality beverages to every corner of Liberia while creating sustainable employment opportunities.

Key Responsibilities

  • Develop and implement regional sales plans aligned with corporate objectives and market dynamics.
  • Lead, mentor, and evaluate a team of sales representatives and field staff to achieve performance targets.
  • Identify and secure new distribution channels, retail partners, and key accounts in the Zwedru region.
  • Analyze sales data, market trends, and competitor activities to inform strategic decisions.
  • Collaborate with marketing, supply chain, and finance departments to ensure product availability and promotional effectiveness.
  • Prepare and present regular sales forecasts, reports, and performance dashboards to senior management.
  • Ensure compliance with company policies, ethical standards, and local regulations.

Required Skills

  • Proven leadership and team management abilities in a fast‑paced sales environment.
  • Strong negotiation and relationship‑building skills with distributors and retailers.
  • Excellent analytical and problem‑solving capabilities.
  • Effective communication and presentation skills, both written and verbal.
  • Ability to travel frequently within the region and adapt to varying market conditions.
  • Proficiency in Microsoft Office Suite and CRM tools.

Education

A Bachelor’s degree in Business Administration, Marketing, Economics, or a related discipline is required. Advanced certifications in sales management or an MBA are considered an advantage.

Experience

Minimum of five years of progressive sales experience in the consumer goods or fast‑moving consumer goods (FMCG) sector, with at least two years in a supervisory or managerial role. Experience working in Liberia or similar emerging markets is highly desirable.

Salary

The compensation package ranges from SSP 2,500,000 to SSP 4,000,000 per month, commensurate with experience and performance. The package includes performance‑based incentives and allowances.

Benefits

  • Health insurance coverage for employee and dependents.
  • Retirement savings plan.
  • Paid annual leave and public holidays.
  • Company‑provided mobile phone and transportation allowance.
  • Employee assistance programs and wellness initiatives.

Training

  • Comprehensive onboarding program covering product knowledge, sales processes, and company culture.
  • Ongoing professional development workshops and leadership training.
  • Access to online learning platforms for continuous skill enhancement.

Working Environment

The role operates from a modern office in Zwedru with a collaborative atmosphere that encourages innovation and teamwork. Field visits to retail outlets and distribution centers are a regular part of the job, providing a dynamic and engaging work experience.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining their relevant experience through the online application portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.

Equal Opportunity Statement

Coca-Cola Bottling Company of Liberia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, or any other protected characteristic.

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