Brand Marketing Manager Job Vacancy in Monrovia, Liberia – Beverage Manufacturing

Marketing
Monrovia
November 1, 2026
Full Time
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Job Description

Position:Brand Marketing Manager

Company:Coca-Cola Beverages Africa

Location:Monrovia, Liberia

Experience:5+ years in brand marketing, preferably within FMCG

Education:Bachelor’s degree in Marketing, Business Administration or related field

Employment Type:Full-time

Industry:Beverage Manufacturing

Department:Marketing

Salary:SSP 2,500,000 – 3,500,000 per annum

Vacancies:1

Company Overview

Coca-Cola Beverages Africa is a leading multinational beverage company with a strong presence in Liberia, delivering iconic brands that refresh millions of consumers daily. The company operates a state‑of‑the‑art bottling plant in Monrovia, supporting local agriculture, creating jobs, and contributing to community development. As part of its commitment to sustainable growth, Coca‑Cola invests in innovative marketing strategies, digital transformation, and talent development, making it a top employer for ambitious professionals seeking dynamic career pathways. This role offers a unique chance to shape brand perception in a vibrant market while contributing to the broader mission of delivering happiness and value across Liberia Jobs and beyond.

Job Overview

The Brand Marketing Manager will lead the development and execution of integrated marketing campaigns that drive brand equity, consumer engagement, and sales growth for Coca‑Cola’s portfolio in Liberia. Reporting to the Regional Marketing Director, you will collaborate with cross‑functional teams, agencies, and local partners to ensure consistent brand messaging across all touchpoints. This position plays a pivotal role in aligning market insights with creative execution, leveraging digital platforms, and measuring campaign effectiveness. For more information about our company culture and values, visit our career portal. This opportunity is a prime example of Career Opportunities in Liberia for marketing leaders.

Key Responsibilities

  • Develop and implement comprehensive brand strategies that align with corporate objectives and local market dynamics.
  • Lead the creation of multi‑channel campaigns, including TV, radio, digital, out‑of‑home, and experiential activations.
  • Manage agency relationships, briefings, and deliverables to ensure high‑quality creative output.
  • Analyze market trends, consumer insights, and competitive activity to inform strategic decisions.
  • Oversee budget planning, allocation, and ROI tracking for all brand initiatives.
  • Collaborate with sales, trade, and supply chain teams to synchronize promotional activities and product availability.
  • Report performance metrics to senior leadership and recommend optimization tactics for continuous improvement.

Required Skills

  • Strong strategic thinking with a proven ability to translate insights into compelling campaigns.
  • Excellent communication and presentation skills, both written and verbal.
  • Proficiency in digital marketing tools, analytics platforms, and social media management.
  • Leadership experience managing cross‑functional teams and external agencies.
  • Creative mindset with a keen eye for detail and brand consistency.
  • Ability to work in a fast‑paced environment and meet tight deadlines.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or professional certifications in digital marketing are advantageous.

Experience

Minimum of five years of progressive experience in brand management or marketing within the Fast‑Moving Consumer Goods (FMCG) sector, preferably with exposure to the African market.

Salary

The compensation package ranges from SSP 2,500,000 to SSP 3,500,000 annually, commensurate with experience and qualifications, and includes performance‑based incentives.

Benefits

  • Comprehensive health insurance covering medical, dental, and vision.
  • Retirement savings plan with employer contributions.
  • Generous paid time off and holidays.
  • Employee assistance program and wellness initiatives.
  • Opportunities for international assignments and career advancement.

Training

  • On‑boarding program with brand immersion workshops.
  • Continuous learning through Coca‑Cola’s global marketing academy.
  • Access to industry conferences and certification courses.
  • Mentorship from senior marketing leaders.

Working Environment

The role is based in a modern office in downtown Monrovia, offering a collaborative and inclusive atmosphere. Employees benefit from flexible working arrangements, state‑of‑the‑art technology, and a culture that celebrates diversity and innovation. The company promotes a healthy work‑life balance while encouraging proactive contribution to community projects.

Application Process

Interested candidates should submit an online application through the company’s career portal, attaching a tailored resume and a cover letter highlighting relevant achievements. Shortlisted applicants will undergo a competency‑based interview and a case‑study presentation. The recruitment timeline typically spans four weeks from application receipt.

Equal Opportunity Statement

Coca‑Cola Beverages Africa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, disability, religion, or sexual orientation. Our hiring practices support Employment in Liberia and reflect our dedication to Hiring in Liberia across all levels.

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