Digital Marketing Analytics Lead Job Vacancy in Zorzor, Liberia – Consumer Goods

Job Description

Position: Digital Marketing Analytics Lead

Company: Unilever Liberia

Location: Zorzor, Liberia

Experience: 5+ years in digital marketing analytics, FMCG preferred

Education: Bachelor’s degree in Marketing, Business Analytics or related field; Master’s preferred

Employment Type: Full-time

Industry: Consumer Goods

Department: Marketing

Salary: SSP 2,500,000 – SSP 4,000,000 per month

Vacancies:1

Company Overview

Unilever Liberia is a leading multinational consumer goods company dedicated to delivering sustainable, high‑quality products to households across Liberia. With a strong heritage of innovation and a commitment to social responsibility, Unilever operates a diverse portfolio of brands ranging from food and beverages to personal care. The company’s presence in Liberia supports local economies through job creation, supplier development, and community initiatives. As part of its growth strategy, Unilever Liberia continuously seeks top talent to drive digital transformation and enhance market insight, making it a premier destination for Liberia Jobs and career advancement.

Our mission aligns with the broader goals of economic development in Liberia, fostering inclusive growth and empowering local talent. By integrating cutting‑edge technology with deep market knowledge, Unilever Liberia offers a dynamic environment where professionals can contribute to meaningful projects that impact both the business and the community. This commitment to excellence positions us as a preferred employer for Jobs in Liberia, offering robust career pathways and a supportive workplace culture.

Job Overview

The Digital Marketing Analytics Lead will spearhead data‑driven strategies that optimize Unilever’s digital presence across multiple channels. Reporting to the Head of Marketing, this role will be instrumental in translating complex data sets into actionable insights that enhance brand performance, customer engagement, and ROI. The successful candidate will collaborate with cross‑functional teams, including brand managers, e‑commerce specialists, and external agencies, to develop comprehensive analytics frameworks. This position is a key component of our hiring in Liberia initiative, offering a unique platform to influence strategic decisions at a multinational corporation.

For more information, visit our careers page at https://liberiajobsearch.com/. The role promises exposure to global best practices while contributing to local market success, reinforcing Unilever’s reputation as a leader in Employment in Liberia.

Key Responsibilities

• Design and implement end‑to‑end digital analytics solutions to track campaign performance, website traffic, and social media engagement.
• Develop dashboards and reporting tools that provide real‑time insights for senior leadership and brand teams.
• Conduct deep‑dive analyses to identify trends, consumer behaviors, and growth opportunities within the Liberian market.
• Collaborate with creative and media teams to optimize content based on data‑driven recommendations.
• Manage A/B testing frameworks and interpret results to refine digital strategies.
• Ensure data integrity, compliance with privacy regulations, and alignment with Unilever’s global analytics standards.
• Mentor junior analysts and foster a culture of continuous learning and innovation.

Required Skills

• Proficiency in analytics platforms such as Google Analytics, Adobe Analytics, and data visualization tools like Tableau or Power BI.
• Strong SQL and Python or R programming skills for data extraction and analysis.
• Excellent analytical thinking with the ability to translate data into clear business recommendations.
• Experience with digital marketing channels, SEO, SEM, social media, and e‑commerce metrics.
• Effective communication and presentation skills for diverse stakeholder audiences.
• Project management capabilities and ability to work in fast‑paced, cross‑functional environments.

Education

A Bachelor’s degree in Marketing, Business Analytics, Statistics, Computer Science, or a related discipline is required. A Master’s degree or relevant certifications (e.g., Google Analytics Individual Qualification, Certified Digital Marketing Professional) are highly desirable and demonstrate a commitment to professional growth.

Experience

Minimum of five years of hands‑on experience in digital marketing analytics, preferably within the consumer goods sector. Demonstrated success in leading analytics projects, influencing marketing strategies, and delivering measurable business outcomes is essential.

Salary

The compensation package ranges from SSP 2,500,000 to SSP 4,000,000 per month, commensurate with experience and qualifications. This competitive salary reflects Unilever’s dedication to attracting top talent for Career Opportunities in Liberia.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with employer contributions.
• Performance‑based bonuses and incentive programs.
• Generous paid time off and holidays.
• Employee assistance programs and wellness initiatives.
• Opportunities for international mobility and cross‑regional projects.

Training

• Access to Unilever’s global learning platform with courses on analytics, digital marketing, and leadership.
• On‑the‑job mentorship from senior data scientists and marketing strategists.
• Regular workshops on emerging technologies, data privacy, and market trends.
• Support for professional certifications and continuous education.

Working Environment

Unilever Liberia offers a collaborative, inclusive, and innovative workplace where diverse perspectives are valued. Our modern office in Zorzor is equipped with state‑of‑the‑art technology, flexible work arrangements, and a culture that encourages creativity and accountability. Employees enjoy a supportive environment that balances professional challenges with personal well‑being.

Application Process

Interested candidates should submit their application through the Unilever careers portal linked above. The process includes an online questionnaire, submission of a detailed resume, and a cover letter highlighting relevant experience. Shortlisted applicants will be invited to complete a technical assessment followed by virtual or in‑person interviews with the hiring team.

Equal Opportunity Statement

Unilever Liberia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. Join us and be part of a team that values your unique contributions and supports your professional growth.