Digital Content Strategist Job Vacancy in River Cess, Liberia – Media & Publishing

Job Description

Position:Digital Content Strategist

Company:Liberian Times

Location:River Cess, Liberia

Experience:3-5 years

Education:Bachelor’s degree in Marketing, Communications, Journalism, or related field

Employment Type:Full-time

Industry:Media & Publishing

Department:Marketing & Communications

Salary:SSP 1,200,000 – 2,000,000 per month

Vacancies:1

Company Overview

Liberian Times is one of the most respected newspapers and digital media platforms in Liberia, delivering timely news, investigative reporting, and community stories for over three decades. With a strong presence in both print and online channels, the organization reaches millions of readers across the country and the diaspora. The company is committed to journalistic integrity, innovation, and fostering a vibrant media landscape that supports democratic discourse and economic development. As part of its expansion strategy, Liberian Times is establishing a regional hub in River Cess to better serve the southern communities and to tap into emerging digital audiences.

Working at Liberian Times means being part of a dynamic team that values creativity, ethical reporting, and continuous learning. The organization offers a collaborative environment where employees can shape the future of media in Liberia, contribute to national conversations, and develop cutting‑edge digital content that resonates with diverse audiences. This role is a key component of the company’s mission to enhance digital engagement and to provide high‑quality, locally relevant content.

Job Overview

The Digital Content Strategist will lead the planning, creation, and distribution of multimedia content across the Liberian Times’ digital platforms, including the website, social media channels, and mobile applications. Reporting to the Head of Marketing & Communications, the strategist will develop data‑driven content strategies that increase audience reach, engagement, and loyalty. The role involves close collaboration with editorial, design, and sales teams to ensure that content aligns with brand standards and business objectives. This position offers a unique opportunity to shape the digital voice of a leading media outlet while contributing to broader career opportunities in Liberia.

For more information about the company and its digital initiatives, visit Liberia Job Search.

Key Responsibilities

• Develop and execute comprehensive digital content strategies that align with audience insights and business goals.
• Produce, edit, and curate engaging articles, videos, podcasts, infographics, and social media posts.
• Collaborate with editorial staff to adapt print stories for digital formats and optimize for SEO.
• Monitor analytics dashboards to assess content performance, identify trends, and refine strategies.
• Manage editorial calendars, ensuring timely delivery of content across all platforms.
• Lead community engagement initiatives, including live chats, webinars, and user‑generated content campaigns.
• Coordinate with the sales team to create sponsored content that meets advertiser objectives while maintaining editorial integrity.
• Stay current with emerging digital media trends, tools, and best practices to keep Liberian Times at the forefront of innovation.

Required Skills

• Strong storytelling ability with a keen eye for visual and written content.
• Proficiency in content management systems (CMS), social media management tools, and basic HTML.
• Advanced knowledge of SEO, Google Analytics, and audience segmentation.
• Excellent communication and collaboration skills for cross‑functional teamwork.
• Creative problem‑solving and ability to work under tight deadlines.
• Familiarity with multimedia production software such as Adobe Creative Suite or equivalent.

Education

The ideal candidate holds a bachelor’s degree in Marketing, Communications, Journalism, Media Studies, or a related discipline. Advanced certifications in digital marketing, content strategy, or data analytics are considered a strong advantage.

Experience

A minimum of three to five years of professional experience in digital content creation, strategy development, or social media management is required. Experience within the media, publishing, or broadcasting sectors is highly desirable, as is a proven track record of growing online audiences and driving engagement.

Salary

The position offers a competitive salary range of SSP 1,200,000 to 2,000,000 per month, commensurate with experience and qualifications. Performance‑based bonuses may be awarded based on key metrics such as audience growth, engagement rates, and revenue generation from digital advertising.

Benefits

• Health insurance coverage for employee and dependents.
• Paid annual leave and public holidays.
• Professional development allowance for conferences, courses, and certifications.
• Access to state‑of‑the‑art digital production facilities.
• Employee recognition programs and performance incentives.

Training

• Onboarding program covering Liberian Times’ editorial standards, brand guidelines, and digital tools.
• Ongoing workshops on SEO, data analytics, and emerging content formats.
• Mentorship opportunities with senior editors and digital strategists.

Working Environment

The River Cess office provides a modern, collaborative workspace equipped with high‑speed internet, multimedia production studios, and comfortable meeting areas. The culture emphasizes creativity, open communication, and a shared commitment to delivering impactful journalism. Flexible working hours and occasional remote work options are available to support work‑life balance.

Application Process

Interested candidates should submit their updated resume, a cover letter outlining relevant experience, and a portfolio of digital content samples through the online application portal on the Liberian Times website. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

Liberian Times is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, disability, or sexual orientation. Our hiring practices reflect our dedication to fairness and the belief that diverse perspectives strengthen our organization and the communities we serve.