Brand Activation Manager Job Vacancy in Monrovia, Liberia – Beverage Manufacturing

Job Description

Position: Brand Activation Manager

Company: Coca-Cola Bottling Company Liberia

Location: Monrovia, Liberia

Experience: Minimum 5 years in brand management or marketing within FMCG sector

Education: Bachelor’s degree in Marketing, Business Administration, or related field

Employment Type: Full-time

Industry: Beverage Manufacturing

Department: Marketing

Salary: SSP 2,500,000 – SSP 4,000,000 per month

Vacancies:1

Company Overview

Coca-Cola Bottling Company Liberia is a leading player in the beverage manufacturing sector, delivering world‑class soft drinks to consumers across the nation. As part of the global Coca‑Cola system, the company combines local market insight with international best practices to drive growth, sustainability, and community development. With a strong commitment to creating shared value, the organization supports numerous social initiatives, promotes responsible sourcing, and invests in modern production facilities in Monrovia. This vibrant environment offers a unique platform for professionals seeking dynamic career opportunities in Liberia Jobs and a chance to contribute to a brand recognized worldwide.

Job Overview

The Brand Activation Manager will spearhead the development and execution of innovative brand campaigns that resonate with Liberian consumers. Reporting to the Marketing Director, you will collaborate with cross‑functional teams to translate strategic objectives into compelling activations, events, and digital experiences. This role is pivotal in strengthening brand equity, driving sales, and enhancing consumer engagement across multiple channels. For more information about the company and its mission, visit https://liberiajobsearch.com/. The position offers a competitive salary, comprehensive benefits, and a vibrant workplace that encourages creativity and professional growth.

Key Responsibilities

• Design and implement integrated brand activation plans that align with national marketing strategies.
• Coordinate with sales, trade, and product teams to ensure seamless execution of promotional activities.
• Manage relationships with external agencies, event partners, and media outlets to maximize reach.
• Analyze campaign performance metrics and provide actionable insights for continuous improvement.
• Oversee budget allocation, ensuring cost‑effective utilization of resources.
• Lead a small team of activation specialists, fostering a collaborative and high‑performance culture.
• Ensure all activations comply with Coca‑Cola brand guidelines and local regulatory standards.

Required Skills

• Strong strategic thinking with a proven ability to translate concepts into executable plans.
• Excellent communication and presentation skills, both written and verbal.
• Proficiency in digital marketing tools, social media platforms, and analytics software.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Creative problem‑solving mindset with a keen eye for detail.
• Leadership experience in guiding cross‑functional teams.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in brand management or digital marketing are considered an advantage.

Experience

Applicants must have at least five years of hands‑on experience in brand activation, event marketing, or consumer engagement within the fast‑moving consumer goods (FMCG) industry. Experience working in emerging markets, particularly in West Africa, will be highly valued.

Salary

The role offers a competitive monthly salary ranging from SSP 2,500,000 to SSP 4,000,000, commensurate with experience and qualifications. Performance‑based incentives and bonuses are also part of the compensation package.

Benefits

• Health insurance covering medical, dental, and vision care.
• Retirement savings plan with company matching contributions.
• Paid annual leave and public holidays.
• Employee assistance program and wellness initiatives.
• Opportunities for international exposure through Coca‑Cola’s global network.

Training

• Comprehensive onboarding program introducing brand standards and company culture.
• Ongoing professional development workshops in digital marketing, data analytics, and leadership.
• Access to Coca‑Cola’s internal learning platform for continuous skill enhancement.

Working Environment

The position is based in a modern office located in the heart of Monrovia, offering a collaborative atmosphere with state‑of‑the‑art facilities. Employees enjoy a diverse, inclusive culture that celebrates creativity, encourages knowledge sharing, and supports work‑life balance.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining relevant experience through the online portal on the company’s career page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.

Equal Opportunity Statement

Coca‑Cola Bottling Company Liberia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, disability, or sexual orientation. This commitment extends to all aspects of employment, including recruitment, hiring, training, promotion, and compensation.