Digital Marketing Manager Job Vacancy in Benson, Liberia – Marketing & Advertising

Job Description

Position: Digital Marketing Manager

Company: Unilever Liberia

Location: Benson, Liberia

Experience: 5+ years in digital marketing, with proven campaign management and analytics expertise

Education: Bachelor’s degree in Marketing, Communications, Business Administration or related field

Employment Type: Full-time

Industry: Marketing & Advertising

Department: Marketing

Salary: SSP 2,500,000 – SSP 3,500,000 per month

Vacancies:1

Company Overview

Unilever Liberia is a leading multinational consumer goods company with a strong presence across Africa. Our portfolio includes trusted brands in food, home care, and personal care that improve the daily lives of millions. Operating in Liberia for over two decades, Unilever is committed to sustainable growth, community development, and innovative marketing that resonates with local cultures. As part of our global network, Unilever Liberia offers career pathways that empower employees to shape the future of consumer brands while contributing to Liberia’s economic development. This role is a key part of our strategy to expand digital reach and engage consumers across the country, making it an exciting opportunity for professionals seeking to make an impact in the Marketing & Advertising sector.

Job Overview

The Digital Marketing Manager will lead Unilever Liberia’s digital strategy, driving brand awareness, consumer engagement, and sales growth through innovative online campaigns. Reporting to the Head of Marketing, you will oversee the planning, execution, and optimization of multi‑channel digital initiatives, including social media, search engine marketing, email marketing, and e‑commerce collaborations. This position plays a pivotal role in translating market insights into compelling digital experiences that align with Unilever’s global standards while reflecting the unique preferences of Liberian consumers. The role offers a dynamic environment where creativity, data‑driven decision making, and cross‑functional collaboration are essential.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies for Unilever’s product portfolio in Liberia.
• Manage end‑to‑end execution of social media campaigns, paid search, display advertising, and influencer partnerships.
• Analyze performance metrics using analytics tools, generate insights, and optimize campaigns for ROI.
• Collaborate with brand managers, creative teams, and external agencies to produce engaging content.
• Oversee budget allocation, media planning, and vendor negotiations to ensure cost‑effective spend.
• Monitor market trends, competitor activities, and emerging digital platforms to keep Unilever at the forefront of innovation.
• Lead a small digital team, providing mentorship, performance feedback, and professional development.
• Report campaign results and strategic recommendations to senior leadership on a monthly basis.

Required Skills

• Strong expertise in SEO, SEM, social media advertising, and email marketing.
• Proficiency with analytics platforms such as Google Analytics, Adobe Analytics, and data visualization tools.
• Excellent copywriting and storytelling abilities tailored to Liberian audiences.
• Project management skills with the ability to handle multiple campaigns simultaneously.
• Creative mindset combined with a data‑driven approach to decision making.
• Effective communication and stakeholder management across cross‑functional teams.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Advanced certifications in Google Ads, Facebook Blueprint, or similar platforms are highly desirable.

Experience

Minimum of five years of hands‑on digital marketing experience, preferably within consumer goods or fast‑moving consumer goods (FMCG) sectors. Demonstrated success in leading digital campaigns that drive measurable business results is essential.

Salary

The position offers a competitive salary range of SSP 2,500,000 to SSP 3,500,000 per month, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the compensation package.

Benefits

• Health insurance coverage for employee and dependents.
• Retirement savings plan with company matching.
• Generous paid time off and public holidays.
• Employee discount on Unilever products.
• Opportunities for international mobility and training.

Training

• Access to Unilever’s global learning platform for continuous skill development.
• Regular workshops on digital trends, data analytics, and brand storytelling.
• Mentorship programs with senior marketing leaders across the region.

Working Environment

Based in the modern Unilever office in Benson, you will work in a collaborative, inclusive, and technology‑enabled environment. The company promotes a culture of innovation, sustainability, and respect for diversity, encouraging employees to bring their authentic selves to work.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining relevant experience through our online portal. Applications will be reviewed on a rolling basis. For more information about Unilever Liberia and our career opportunities, please visit our website. Shortlisted applicants will be contacted for a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

Unilever Liberia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace where all employees are valued, regardless of gender, ethnicity, disability, or background. All qualified applicants will receive consideration for employment without discrimination.