Digital Marketing Analytics Manager Job Vacancy in Kakata, Liberia – Marketing and Consumer Goods
Job Description
Position:Digital Marketing Analytics Manager
Company:Coca-Cola Beverages Africa
Location:Kakata, Liberia
Experience:5+ years in digital marketing analytics
Education:Bachelor’s degree in Marketing, Business, or related field
Employment Type:Full-time
Industry:Marketing and Consumer Goods
Department:Marketing
Salary:2,500,000 – 4,500,000 SSP per annum
Vacancies:1
Company Overview
Coca-Cola Beverages Africa is a leading multinational beverage company with a strong presence across the African continent, including Liberia. Our mission is to refresh the world and make a difference through sustainable business practices, community engagement, and innovative product offerings. Operating in Kakata, we are committed to creating local employment opportunities, supporting economic growth, and delivering world‑class beverages to consumers. As part of our expansion strategy, we continuously invest in talent that can drive digital transformation and enhance brand performance. Join us to be part of a dynamic team that values creativity, data‑driven decision making, and a passion for consumer insights. This role contributes directly to the company’s growth in the Liberian market and supports our broader regional objectives.
Job Overview
The Digital Marketing Analytics Manager will lead the development and execution of data‑centric marketing strategies for Coca‑Cola Beverages Africa in Liberia. You will be responsible for turning complex data sets into actionable insights that optimize campaign performance, improve customer segmentation, and increase ROI across digital channels. Working closely with cross‑functional teams—including brand, media, sales, and IT—you will design dashboards, conduct advanced analytics, and provide strategic recommendations to senior leadership. This position offers a unique opportunity to shape the digital marketing landscape in Liberia while contributing to the global brand’s success.
Key Responsibilities
- Develop and maintain comprehensive digital marketing dashboards using tools such as Google Analytics, Tableau, and Power BI.
- Analyze campaign performance across social media, search, display, and programmatic channels to identify trends and optimization opportunities.
- Collaborate with the brand team to create data‑driven audience segments and personalized content strategies.
- Provide weekly and monthly performance reports to senior management, highlighting key metrics, insights, and actionable recommendations.
- Lead A/B testing initiatives and predictive modeling to forecast consumer behavior and improve conversion rates.
- Ensure data integrity and compliance with local data protection regulations.
- Mentor junior analysts and foster a culture of continuous learning within the analytics team.
Required Skills
- Proficiency in analytics platforms (Google Analytics, Adobe Analytics) and data visualization tools (Tableau, Power BI).
- Strong SQL and Excel skills; experience with Python or R is a plus.
- Deep understanding of digital marketing channels, metrics, and attribution models.
- Excellent communication skills to translate complex data into clear business insights.
- Strategic thinking with a results‑oriented mindset.
- Ability to work collaboratively in a fast‑paced, multicultural environment.
Education
A Bachelor’s degree in Marketing, Business Administration, Statistics, Computer Science, or a related discipline is required. A Master’s degree or relevant certifications (e.g., Google Analytics, Tableau) are advantageous.
Experience
Minimum of five years of professional experience in digital marketing analytics, preferably within the consumer goods or beverage industry. Demonstrated success in leading analytics projects and influencing marketing strategy is essential.
Salary
The compensation package ranges from 2,500,000 to 4,500,000 Liberian dollars (SSP) annually, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the total rewards.
Benefits
- Health insurance coverage for employee and dependents.
- Retirement savings plan with company matching.
- Paid annual leave and public holidays.
- Professional development budget and certification support.
- Employee assistance program and wellness initiatives.
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Training
- On‑boarding program covering Coca‑Cola brand values, systems, and processes.
- Advanced analytics workshops and access to e‑learning platforms.
- Leadership development tracks for high‑potential employees.
Working Environment
Our Kakata office offers a modern, collaborative workspace equipped with the latest technology. Employees enjoy a supportive culture that encourages innovation, teamwork, and work‑life balance. As part of a global organization, you will have access to international best practices and the opportunity to network with colleagues across Africa.
Application Process
Interested candidates should submit their updated resume and a cover letter outlining relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for a virtual interview followed by an on‑site assessment.
Equal Opportunity Statement
Coca‑Cola Beverages Africa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, disability, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.
